0% extra transaction fees · UPI, cards & netbanking
Everything you need to sell online. Built for India.
Launch a beautiful store, take payments with Razorpay or PayU, connect your own domain, and grow with built-in marketing and real-time analytics — all in one place.
14-day free trial · No card required · 0% transaction fees, forever
Built on infrastructure you already trust
One platform. Every tool your store needs.
Stop stitching together plugins. Sellerlane ships with commerce, payments, marketing, and analytics that work as one.
Storefronts that feel custom-built
Launch a fast, beautiful store with a drag-and-drop visual editor — no code needed.
Payments built for India
Native Razorpay and PayU — UPI, cards, netbanking, wallets — with 0% extra platform fees.
Your domain, your brand
Free yourstore.sellerlane.io subdomain, or connect your own domain with managed SSL and branded email.
Sell anything
Physical products, digital downloads, event tickets and gift cards — all in one catalog.
Marketing that runs itself
Campaigns, automations, customer segments and attribution — built in, not bolted on.
Know your store in real time
A live map of visitors, sales funnels and product analytics — with city-level geo built in.
AI-powered search & discovery
Semantic product search and recommendations that understand what shoppers mean.
Media that sells
Optimized images, adaptive streaming video and 3D/AR product views on every plan.
Customer service on autopilot
Self-service returns, cancellations, redeliveries and gift card resends — with your rules.
See Sellerlane in action
From first product to first order — watch how a store comes together.
Live in an afternoon
1. Create your store
Sign up, pick your store name, and get a free yourstore.sellerlane.io address instantly.
2. Add products & style it
Import your catalog, then make the theme yours with the visual editor — no code.
3. Connect payments & sell
Link Razorpay or PayU, connect your domain, and start taking orders the same day.
Frequently asked questions
- What is Sellerlane?
- Sellerlane is an all-in-one commerce platform for Indian businesses. You get a fast online storefront, a drag-and-drop theme editor, Razorpay and PayU payments, custom domains with managed SSL, branded email, marketing automation, and real-time analytics — without writing code or stitching together apps.
- Does Sellerlane charge transaction fees?
- No. Sellerlane charges 0% extra transaction fees on every plan. You pay your payment gateway (Razorpay or PayU) their standard rates and nothing more on top.
- Which payment methods can my customers use?
- Through Razorpay or PayU, your store accepts UPI, credit and debit cards, netbanking, and popular wallets. You connect your own gateway account, so settlements go directly to your bank.
- Can I use my own domain?
- Yes. Every store gets a free yourstore.sellerlane.io subdomain, and you can connect your own domain with automatically managed SSL certificates. Branded email sending from your domain (with DKIM and SPF configured for you) is included on every plan.
- What can I sell on Sellerlane?
- Physical products with variants and inventory, digital downloads with secure metered links, event tickets with scheduling and reminders, and gift cards with scheduled delivery — all from one catalog.
- How much does Sellerlane cost?
- Plans start at ₹1,499/month billed yearly, and every plan includes every feature — loyalty, reviews, email marketing, bundles and COD protection are built in, never sold as paid apps. There are 0% transaction fees on every plan, and every plan starts with a 14-day free trial, no card required.