Sellerlane

Wholesale, from the store you already run

Sell to companies with their own catalogs, prices, payment terms and credit limits — while your retail storefront keeps working exactly as before. Available on the Scale plan.

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Companies, locations & buyers

  • Company accounts with one or more locations — each location owns its own prices, terms, credit limit, addresses and tax status
  • Give an existing customer wholesale access and they get an email with a sign-in link
  • Buyer and Location Admin roles — the latter sees location-wide orders and balances and manages saved addresses
  • Bulk-import companies, locations and buyers from CSV, with a dry run and per-row errors
  • Company purchases stay separate from a buyer's personal shopping

Self-serve wholesale applications

  • Put an application form on your storefront and stop taking new trade accounts by email
  • Add up to 20 questions of your own — GST number, buying group, resale certificate link
  • Approve from the queue and the company, its location and the applicant's access are created in one step
  • Approval and decline emails are editable templates

Catalogs & wholesale pricing

  • Assign catalogs to one location, a whole company, a group of branches, or named customers
  • Control which products and collections each catalog can see and buy
  • Fixed wholesale prices, quantity minimums/maximums, case-pack increments and volume breaks
  • Preview the exact price a named customer resolves to, before they ask you why
  • Hide compare-at prices so trade buyers never see MRP beside their contract price

Ordering built for repeat buyers

  • A quick order pad on the product page — a whole size run added in one action
  • Quick order by pasted SKU list or CSV, straight out of the buyer's own system
  • Buy again: everything the branch ordered in the last year, at today's price
  • One-click reorder of a past order — and a Location Admin can reorder a colleague's

Payment terms & credit limits

  • Pay now, due when invoiced, Net 7/15/30/45/60/90, due on fulfillment, or cash on delivery — per location
  • Require a deposit: a percentage of everything they owe now, the rest on the location’s terms
  • Cap outstanding balances with a hard credit limit, or explicitly allow an unlimited balance
  • Buyers see their invoices and balances, and settle up to 100 of them in a single card charge
  • Automatic reminders on overdue invoices, plus payment links, part payments and per-shipment requests

Location store credit

  • Record a credit balance against a company location instead of refunding cash
  • Issue, deduct and audit it with a reason on every movement
  • A recorded goodwill balance today — buyers cannot spend it at checkout yet

Purchase orders & merchant review

  • Collect a PO number at checkout — optional or required, per location
  • Auto-submit orders, or route a location's orders to you as drafts for review first
  • Edit lines, freight and discounts, hold the submitted prices, then invoice or complete the order

Quote negotiation (RFQ)

  • Buyers turn a cart into a quote request; you counter-price it on a price-locked draft with an expiry
  • A message thread on the quote, with file attachments both ways — POs, schedules, rate sheets
  • Every offer kept in a shared history showing the movement in rupees, percent and units
  • The buyer accepts and checks out at the agreed prices — it becomes a normal order

Company delivery addresses

  • Each location keeps a book of approved ship-to addresses, one default and one billing address
  • Buyers pick a named site at checkout — 40 jobsites served from one buying location
  • Lock buyers to approved addresses, or allow a one-time destination when they need it
  • Let a Location Admin maintain their own branch's address book instead of emailing you

Tax exemption

  • Mark a company location tax-exempt and the checkout and the order record both respect it
  • Exemption is owned by the location, so one company can mix exempt and non-exempt sites
  • Store each location's GSTIN or VAT number against the account

A trade-only storefront, if you want one

  • Swap prices for a sign-in prompt, or hide prices and block buying entirely, for signed-out visitors
  • Or require sign-in to browse at all — visitors get a notice page with a link to apply
  • Wholesale prices never reach product feeds, sitemaps or structured data

One shipping engine

  • Your existing rates, methods, pickup options and instructions apply to company orders
  • Rates resolve against the company location's address — no second B2B shipping setup to maintain

Cash on delivery, as a company payment term

Wholesale in India runs on delivery-day payment, and no other platform treats it as a B2B term — neither Shopify nor BigCommerce documents a due-on-delivery option for company accounts. Ours is a real payment term, not a retail COD tender bolted onto wholesale: the order is placed unpaid, the balance comes due when the order is delivered, it counts against the location's credit limit the whole time, and you record the cash against the invoice when you collect it. You arm it deliberately, per location.

Bring a customer's history with them

When a long-standing customer becomes a company buyer, you can associate their existing order history with their company location — nothing about the original orders changes, but the relationship is finally in one place. Shopify's B2B cannot attach past orders to a company retroactively.

Your retail store stays untouched

B2B is additive. Retail shoppers see the same storefront, prices and checkout as before, and personal discounts and loyalty never bleed into company purchases. Company buyers get their catalog prices and terms only when buying for their company.

Retail and wholesale, one platform. 0% transaction fees.

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