Sellerlane vs Shopify
Shopify is excellent, mature global software. If your buyers pay with UPI and your books are in rupees, compare the India plan rates, third-party payment-provider fees, local gateway workflow and B2B plan gates directly.
| Capability | Sellerlane | Shopify |
|---|---|---|
| Store currency | One immutable store currency with ISO 0-, 2- and 3-decimal amounts; no currency conversion | Local currencies and conversion are available through Markets |
| Extra transaction fees | 0% on every plan | 0.2–2% for third-party payment providers, depending on plan |
| UPI / Razorpay / PayU | Native, first-class | Via third-party gateway setup |
| Visual theme editor | Included | Included |
| Custom domain + managed SSL | Included | Included |
| Branded email from your domain | Included (Growth+) | Supported through Shopify Messaging |
| Marketing automation & segments | Built in | Built in; apps extend workflows |
| Product reviews | Built in for the online store | Shop reviews built in; partner apps extend online-store reviews |
| Loyalty & customer referrals | Built in for personal purchases; deliberately isolated from company purchases | Typically apps; Collabs covers creator affiliates |
| Bundles & offers | Fixed bundles, Box builder and Frequently bought together built in | Free first-party fixed bundles; apps/API for mix-and-match |
| Product subscriptions | Not available yet | Free first-party app and third-party apps |
| B2B wholesale | Included with Sellerlane: company locations, catalogs, contextual prices, payment terms, credit limits, deposits, location credit, PO review, tax exemption, two buyer roles, RFQ and CSV import | Native on current plans with plan-specific catalog, contextual-experience, deposit and payment-request limits Shopify B2B plan features |
| B2B cash on delivery | Due on delivery is a location payment schedule: the invoice becomes due after full delivery and remains inside the credit limit | Manual COD is supported. Published B2B terms use immediate payment, Net 7–90 or due on fulfillment; COD is a manual payment method Shopify B2B features |
| B2B invoice deposits | Advanced module for Unlimited-credit locations; the percentage is charged against the full amount due | Deposits and partial-payment requests are Plus-only Shopify B2B payment terms |
| B2B company store credit | Advanced module: location-owned credit can pay checkout or the buyer’s invoice; the UI is one-tap, while the API can cap a partial application | Company-location credit works at checkout and on invoices, but buyers cannot choose a partial amount and credit cannot fund a deposit Shopify B2B store credit |
| B2B order-history association | Link eligible personal order history to a company location after a preview and fixed cutoff | Can migrate a customer’s full eligible D2C order history to one company location, with documented exclusions Shopify customer and order migration |
| B2B variant availability | Advanced module: include or exclude individual variants, products and collections, with rule provenance in the catalog | Supported: variants can now be published or unpublished for individual catalogs as well as sales channels Shopify variant publishing |
| B2B discounts | Personal / Company / Both scope, with company, location and location-group targets; eligible discounts stack on catalog prices | Automatic discounts and codes can work with B2B catalog prices and can be targeted through supported B2B market or customer audiences Shopify B2B discounts |
| Markets (cross-border selling) | Not available yet | Native capabilities, with plan-specific limits |
| Back-in-stock alerts | Built in | Apps (extra cost) |
| AI semantic search | Built in | Apps (extra cost) |
| Video & 3D/AR media | Built in | Included |
| Digital products / events / gift cards | Built in | Gift cards built in; digital products and events commonly use apps |
| Customer self-service portal | Built in for supported order actions | Customer accounts built in; apps/extensions add workflows |
| Analytics | Built in; report-by-report reconciliation status is published | Mature native analytics and reports |
Comparison is checked against the linked official Shopify documentation and may change. “Built in” describes a supported runtime capability, not identical data models or workflows. See our compatibility and scope contract for exact limitations, including selling plans, Markets, B2B, currencies, and parity evidence.
Shopify references: India pricing and transaction-fee rates, Subscriptions, Bundles, Shop reviews, and B2B.