Sellerlane vs Shopify
Shopify is excellent software — we admire it. But it's priced in dollars and built first for North America. If your buyers pay with UPI and your books are in rupees, here's the honest comparison.
| Capability | Sellerlane | Shopify |
|---|---|---|
| Pricing currency | INR, GST invoices | INR local plan pricing available |
| Extra transaction fees | 0% on every plan | 0.2–2% for third-party payment providers, depending on plan |
| UPI / Razorpay / PayU | Native, first-class | Via third-party gateway setup |
| Visual theme editor | Included | Included |
| Custom domain + managed SSL | Included | Included |
| Branded email from your domain | Included (Growth+) | Supported through Shopify Messaging |
| Marketing automation & segments | Built in | Built in; apps extend workflows |
| Product reviews | Built in for the online store | Shop reviews built in; partner apps extend online-store reviews |
| Loyalty & customer referrals | Built in | Typically apps; Collabs covers creator affiliates |
| Bundles | Fixed, build-a-box and cross-sell built in | Free first-party fixed bundles; apps/API for mix-and-match |
| Product subscriptions | Not available yet | Free first-party app and third-party apps |
| B2B wholesale | Built in (Scale): company accounts, per-location catalogs & contextual pricing, payment terms (net terms, due when invoiced, due on fulfillment & cash on delivery), credit limits, invoice deposits, location store credit, PO numbers with merchant review, company tax exemption, Buyer & Location Admin roles, quote requests (RFQ), and CSV bulk import of companies | Native, and no longer Plus-only — available on Basic, Grow and Advanced since April 2026 |
| B2B cash on delivery | Built in — "due on delivery" is a company payment term: the invoice comes due when the order is delivered, under the location's credit limit | No COD payment term documented for B2B |
| B2B invoice deposits | Built in (advanced module), on any plan that includes B2B; the percentage is charged on the full amount due | Available on Plus only |
| B2B company store credit | Built in (advanced module) — issue, deduct and audit a balance on a company location; buyers cannot spend it at checkout yet | Company location credit is applied as the full balance |
| B2B order-history backfill | Built in — link an existing customer's past orders to their company | Not available |
| Markets (cross-border selling) | Not available yet | Native capabilities, with plan-specific limits |
| Back-in-stock alerts | Built in | Apps (extra cost) |
| AI semantic search | Built in (Scale) | Apps (extra cost) |
| Video & 3D/AR media | Built in | Included |
| Digital products / events / gift cards | Built in | Gift cards built in; digital products and events commonly use apps |
| Customer self-service portal | Built in for supported order actions | Customer accounts built in; apps/extensions add workflows |
| Analytics | Built in; report-by-report reconciliation status is published | Mature native analytics and reports |
Comparison reflects publicly available Shopify information as of July 2026 and may change. “Built in” describes a supported runtime capability, not identical data models. See our compatibility and scope contract for exact limitations, including selling plans, Markets, B2B, currencies, and parity evidence.
Shopify references: India pricing and transaction-fee rates, Subscriptions, Bundles, Shop reviews, and B2B.