We build the boring parts, so you can sell.

Selling online in India shouldn't require a developer, five plugins, and a prayer. Yet most platforms treat Indian payments, Indian price points, and Indian buyers as an afterthought — UPI bolted on, pricing in dollars, transaction fees stacked on top of gateway fees.

Sellerlane is built the other way around. Razorpay and PayU are native. Pricing is in rupees with 0% extra transaction fees. Your customers get fast pages, UPI at checkout, and order updates that actually arrive.

And everything is one platform: the storefront, the visual editor, custom domains with managed SSL, branded email, marketing automation, analytics with a live visitor map, AI-powered search, video and 3D product media, reviews, and customer self-service. Not an app store — a platform.

We're a small team that sweats infrastructure details — automatic SSL renewal, email deliverability, payment reconciliation — so thousands of sellers never have to think about them.