Your account & sign-in

Your Sellerlane account is the login you use to open your admin and run your store. It’s tied to a single email address, and you sign in with that email and a password. This page covers how sign-in works, how to recover access if you’re locked out, the difference between the store owner and staff, and what’s real today versus what’s still coming.

Note

This is about the seller admin login — the account you use to manage your store. It’s separate from how shoppers log in to your storefront. Customer accounts (and their phone/email one-time-code sign-in) are covered in customer accounts.

How sign-in works

Seller sign-in uses email and password. There’s no one-time code (OTP) or social login on the admin side — just the email you signed up with and the password you set.

1. Go to the Sellerlane login page and enter your email address.

2. Enter your password and select Log In.

3. You land in your admin. If you belong to more than one store, you’ll pick which store to open.

Your session is kept alive in the background, so you usually stay signed in across visits without re-entering your password every time. When you’re done, use Sign Out to end the session.

Tip

The login form has a show/hide toggle on the password field — use it to confirm you typed your password correctly before submitting, especially on mobile.

Which email your account uses

Your account is identified by one email address — the one you signed up with (or, for staff, the address you were invited at). That email is your username for sign-in, where password-reset and verification messages are sent, and how you’re matched to a store’s team.

Because the email is your identity, there’s no separate “change my email” self-service flow today. If a teammate needs to move to a different address, the store owner re-invites them at the new email (see staff accounts & permissions).

Verifying your email

When you first create a Sellerlane account, we email you a verification link. You must verify your email before you can sign in — until you do, sign-in is blocked with a “Please verify your email before signing in” message.

• The verification link is valid for a limited time (about 3 days). If it expires, request a new one from the sign-in flow and we’ll send a fresh link.
• Verification protects you and your buyers: it confirms the address can receive the order, payout, and reset emails your store depends on.

Caution

Verification emails can land in spam, especially on the first send. If you don’t see it within a few minutes, check spam/promotions and add Sellerlane to your safe senders. Still nothing? See email deliverability troubleshooting.

Password requirements

When you set or reset a password, it must:

• Be at least 12 characters long (and no more than 72).
• Include letters and at least one number or symbol.

Use a long, unique passphrase you don’t reuse anywhere else, and store it in a password manager. A strong password is your single most important account protection today (see What’s not available yet below).

Recovering access

If you can’t sign in, the fix depends on the problem.

Forgot your password

1. On the login screen, select Forgot Password.

2. Enter the email address on your account and submit.

3. If an account exists for that email, we send a password-reset link. Open it and choose a new password (it must meet the requirements above).

4. Save the new password, then sign in with it.

A few things to know:

• For your safety, the “we sent a reset link” confirmation appears whether or not an account exists for that email — so the page never reveals who has an account. If no email arrives, double-check you used the right address.
• The reset link is short-lived (about one hour). If it expires, just request another one.
• Resetting your password signs you out everywhere. Completing a reset ends all of your active sessions on every device, so you’ll sign in fresh with the new password. This is also the practical way to “kick out” a session on a device you no longer control — change your password and every old session is revoked.

Note

You can only reset the password for an account whose email is verified. If you never verified your email, finish verification first, then sign in (or reset if needed).

Wrong email, or no reset arrives

• “Invalid email or password.” The email and password don’t match. Try the reset flow above to be sure of your password.
• No reset email. Confirm you’re using the exact address you signed up with, check spam, and wait a few minutes. Repeated requests are rate-limited, so give the first one time to arrive before retrying.
• Locked out of the email itself. If you’ve lost access to the inbox tied to your account, you can’t self-serve a reset — contact support.

Owner and staff accounts

There’s the person who created the store and the team they add.

• Store owner. Whoever created the store is its first Admin. There’s no separate “owner” tier beyond that — the creator is simply the first Admin, and Admins have full access to the store.
• Staff. Everyone else signs in with their own Sellerlane account, at their own email, with whatever access level the owner grants them. Never share a single login.

Staff are managed from Settings → Users & Permissions (the /users area of your store). When you invite a teammate by email:

• New to Sellerlane — we create their account and email a temporary password. They sign in and are prompted to set their own password on first login.
• Already a Sellerlane seller — they’re added to your store and sign in with the password they already use; no new password needed.

Because each person has their own login, you can give precise, least-privilege access and remove someone instantly when they leave — without disturbing anyone else’s sign-in. The full role and permission model, the eleven access-level presets, and how to invite, edit, and remove teammates are covered in staff accounts & permissions.

What’s not available yet

To set honest expectations, a few security controls you might expect from other platforms are not functional today, even if you spot UI for them:

• Two-step verification (2FA). There is no working TOTP/2FA for seller accounts. Any “two-step authentication” toggle you see in the admin is a placeholder and does not enable a second factor. Don’t rely on it.
• In-app “Change password.” Changing your password from inside the admin isn’t wired up yet. To change your password today, use the Forgot Password reset flow — it sets a new password and signs you out everywhere.
• “Log out from other devices” button. There’s no dedicated button that ends your other sessions. The reliable way to revoke every other session is to reset your password, which signs out all devices.

Caution

Until two-step verification ships, your password is the only thing protecting your account. Use a long, unique password stored in a password manager, never reuse it, and remove staff access the moment someone leaves the team.

Next steps

Staff accounts & permissions

Invite your team and control exactly what each person can see and do in staff accounts & permissions.

Customer accounts

Shoppers sign in differently from sellers — see customer accounts.

Contact support

Locked out of the email tied to your account? Reach a human at contact support.

Email deliverability

Reset or verification mail not arriving? Check DNS & deliverability.