Add your business details

Your business details are the store-wide facts every other feature reads from — the name on your invoices, the email that sends order notifications, the address you trade from, and the currency and timezone your store runs on. The create-store screen only captures a name and country, so this is where you finish the picture.

Add business details is a required step in the dashboard Setup guide (under Store settings). The dashboard marks it complete only when five fields are filled — store name, contact email, country, address line 1, and city — so it’s worth doing in one pass.

Where to set them

Everything on this page lives under Settings → General. From your admin dashboard, open Settings, then General. You’ll find three groups: Store details (name, contact email, phone, and billing address), Store defaults (currency, unit system, default weight unit, timezone), and Order ID (the prefix/suffix on order numbers). Branding sits in its own Brand card lower on the same page.

Note

Each card has its own Edit button and saves on its own. Store details and the billing address save from inside their pop-up dialogs; currency, units, timezone, and order ID save with the Save button at the top of the page.

Store details

Open Store details → Edit to set the three identity fields.

1. Store name (required) — your storefront’s display name. This is also used as the legal name seed for invoices and policies, and it appears on customer-facing order pages and emails. You can rename it here at any time.

2. Contact email (required) — used for important store notifications. This is the store’s own address (account and operational mail), distinct from the addresses customers see on outgoing emails, which you set under Emails.

3. Contact phone (optional) — must be in E.164 format (for example +919876543210). The form rejects anything else, so include the country code with a leading +. The country dialing code defaults from your store country.

Select Save changes to close the dialog. The card then shows your name, email, and phone with icons.

Billing address

Open the Billing address → Edit dialog to record where your business operates. This is your registered trading address.

1. Legal name (required) — the official registered name of your business. This is the legal entity shown on invoices and policies, and it can differ from your storefront display name (for example Acme Retail Pvt Ltd for a store branded “Acme”).

2. Address line 1 (required for the Setup guide) and Address line 2 — your street address.

3. City (required for the Setup guide), Postal code, Country, and State/region — country and state come from pickers; the state list updates to match the country you choose.

Select Save address. The address renders as formatted lines on the Store details card.

Tip

Leaving address line 1 or city blank keeps the Add business details step incomplete on your dashboard even if the name, email, and country are set. Fill the full address in one go.

Why each field matters downstream

These details aren’t cosmetic — other parts of Sellerlane read them:

• Store name & legal name — printed on invoices and woven into your store policies. The legal name is the entity your customers are transacting with.
• Contact email — the operational address for store notifications. Keep it monitored; it’s how the platform reaches you.
• Country & address — your business location and the trading address used for gateway onboarding (Razorpay/PayU verification expects a real registered business) and as the reference point for your tax and shipping setup.
• Phone — surfaced where a contact number is needed and used as the default country for any phone fields.

Note

The address you enter here is your business identity, not the literal ship-from point or tax origin used at checkout. Your actual ship-from locations are the origin groups you configure in Shipping & checkout, and tax is computed from the tax zones you define in Taxes & GST. Set those up separately — this page makes their legal context correct.

Currency

Your store currency was derived from the country you picked at signup (for example INR for India). It drives the money format shown across your storefront, cart, checkout, and emails. To change it, open the ⋮ menu next to Store currency → Change store currency and pick from the list (USD, EUR, GBP, INR, JPY, CAD, AUD, CHF, CNY, SGD). The change saves immediately.

The same menu has Change currency formatting, where you control how amounts render in HTML and in plain-text emails — with and without the currency code — using {{amount}} as the placeholder (for example ₹ {{amount}} INR).

Caution

Changing the store currency does not convert your existing prices — a product priced 1000 stays 1000, now read in the new currency. Set your currency before you build out your catalog, and re-check prices if you switch it later.

Timezone

Under Store defaults, set the Time zone. This is the clock your store runs on: it sets the time for when orders and analytics are recorded, and it’s the timezone used when you schedule a product to publish (the publish-at picker on a product shows times in your store timezone). Pick the list entry that matches where you operate (for example (GMT+05:30) Chennai, Kolkata, Mumbai, New Delhi), then Save.

Note

Your personal account timezone and language are separate from the store timezone — change those from your account settings, linked beneath the timezone selector. Reports and order timestamps follow the store timezone, not your personal one.

Unit system, weight, and order IDs

Two more Store defaults round out the page:

• Unit system — Metric or Imperial. Choosing Imperial switches the default weight unit to pounds/ounces; Metric uses kilograms/grams. This is the default for product weights used in weight-based shipping.
• Default weight unit — pick within the system you chose.
• Order ID — set a prefix (default #) and optional suffix. The live example shows the result, e.g. #1001, #1002. This format appears on the order page, customer pages, and order notifications.

Click Save at the top to apply unit, timezone, and order-ID changes together.

Branding basics

Scroll to the Brand card and select it to open Settings → General → Brand, where brand assets flow into your storefront and theme:

• Default logo and square logo (used by some channels, may be cropped to a circle), plus an optional favicon and cover image.
• Brand colors — a primary color with a contrasting color, plus optional secondary accents.
• Slogan, short description, and social links (often shown in the theme footer).

Upload logos from your Files library. Your theme can read these brand assets, and you can fine-tune their placement in the visual editor.

Troubleshooting

• “Add business details” won’t tick off — the dashboard requires all five of store name, contact email, country, address line 1, and city. A missing street or city is the usual culprit; reopen the billing address dialog and complete it.
• Phone won’t save — it must be in E.164 format with a leading + and country code (for example +919876543210). The form blocks other formats.
• Currency change didn’t reprice products — by design. Currency is a display and transaction setting; it doesn’t convert existing amounts.
• Order times or scheduled products look off — check the Time zone under Store defaults; it governs order timestamps, analytics, and product scheduling.

Next steps

Set up payments

Connect a payment gateway — provider onboarding uses your business details.

Shipping

Define ship-from origins and rates in Shipping & checkout.

Taxes & GST

Configure tax zones and rates in Taxes & GST.

Go live

Finish the launch checklist and turn off the password page.