Marketing emails

Marketing → Emails lists every marketing email your store has ever composed — whether it stands alone or belongs to a campaign. Each email carries its own audience; the campaign, when there is one, is just the reporting container the send rolls up into. Subject, preview text, and content are edited in the full-screen email builder, never in a form or modal.

You can search the list by subject or name, filter by status, and read the core counts — recipients, sent, opened, clicked — without opening a single email.

Create an email

You can start from two places, and both end in the same builder:

• Marketing → Emails → New email — creates a standalone email, with an optional Attach to campaign selector.
• A campaign’s Emails tab → Add email — creates the email already attached to that campaign.

1. Click New email. Give it a name if you like — the name is internal; only you see it, and it helps you tell emails apart in the list.

2. Optionally pick a campaign under Attach to campaign. Attached emails roll their engagement and attributed sales up into that campaign’s report; None (standalone) keeps the email independent.

3. Choose the audience — who this email goes to. The live reach preview below the picker shows how many people will actually receive it (see Audience & reach preview).

4. Click Continue to design and pick a starting point: a saved template, a built-in starter, or a blank email.

5. You land in the email builder. The Email details card at the top of the canvas is where you set the subject and preview text — an email can’t be saved or sent without a subject.

Tip

Segment pages have a shortcut: choosing Use segment on a customer segment opens the New email dialog with that segment preselected as the audience.

Audience & reach preview

The audience lives on the email, so two emails in the same campaign can target completely different groups.

Audience	Who receives it	Notes
All customers	Every subscribed contact with an email address	The default
Customer segment	Members of a saved segment	Dynamic — the segment is expanded into recipients at send time, so it picks up members who joined after you scheduled
Single customer	One customer you pick	Useful for a personal note or a test of real rendering
Manual customer list	Customers you hand-pick	The selection is snapshotted when the email sends

As soon as the audience selection is complete, a reach preview appears with the estimated recipients and, when contacts are being skipped, exactly why:

• Not subscribed — the contact hasn’t opted in to marketing email.
• Suppressed — the address is on the suppression list (unsubscribe, bounce, complaint, or manual suppression).
• Missing email — the customer record has no email address at all.

The estimate is the number of people who will actually get the email — the skips are already excluded. If the estimate looks low, that’s consent doing its job, not a bug.

You can change the audience from the New email dialog, from Edit name & audience on a campaign’s Emails tab, or from the To row inside the builder — all three edit the same value. Once the email starts sending, the audience locks permanently.

Send now or schedule

Emails attached to a campaign are sent from the campaign’s Emails tab: open the row’s actions menu and choose Send now or Schedule….

• Send now asks you to confirm, then queues the email immediately for everyone in the audience who is still subscribed. A send can’t be undone.
• Schedule… takes a future date and time; the email flips to Scheduled and goes out automatically at that moment. You can reschedule or edit a scheduled email right up until it starts sending.

A failed email keeps its Send now action — retrying re-queues only the recipients that didn’t get it.

Note

A standalone email is a design you can build, test, and duplicate from the Emails page. To send or schedule it, attach it to a campaign when you create it — the send actions live on the campaign’s Emails tab.

Caution

You can’t schedule or send an email whose campaign is paused — resume the campaign first.

Test sends

Send yourself a proof before the real thing:

• In the builder, click Send test, enter an address, and confirm. The test saves your current edits first, then sends the email rendered with sample data.
• On a campaign’s Emails tab, choose Send test email… from the row’s actions menu.

Only the address you enter receives the test — your customers don’t, and the test doesn’t touch the email’s metrics.

Follow-ups

A campaign can hold a whole sequence: the first email is Email 1, and every email you add after it is a follow-up — Email 2, Email 3, and so on. That’s how you build launch note → reminder → last chance inside one report.

1. Open the campaign and go to its Emails tab.

2. Click Add email. The follow-up gets its own name and its own audience — you might send the launch to all customers but the last-chance nudge only to a segment of non-buyers.

3. Design it in the builder, then Schedule it (or leave it as a draft and send it manually later).

Each follow-up sends, pauses, and reports independently, and every one of them rolls up into the same campaign report. Unsubscribed contacts are always skipped — someone who opted out after Email 1 never gets Email 2.

Pausing a send

Pausing happens at the campaign level: open the campaign and click Pause while it’s scheduled or sending. That one action:

• stops every queued-but-unsent message in the campaign — recipients already delivered keep their email;
• flips the campaign’s scheduled and in-flight emails to Paused;
• blocks any new scheduling under the campaign until you resume.

Resume picks up where the pause left off: emails whose scheduled time is still in the future go back to Scheduled and fire at the original time; emails that were mid-send (or now overdue) continue sending to the recipients that were still waiting. Nobody receives a duplicate.

Email statuses

Status	What it means
Draft	Being built. Autosaves in the builder; not queued for anything.
Scheduled	Queued for a future date and time. Content and audience are still editable (edits to a scheduled email need an explicit Save).
Sending	Recipients are being expanded and messages queued. The audience is locked.
Sent	The send finished.
Paused	The parent campaign was paused mid-flight; the email resumes with it.
Canceled	The parent campaign was canceled or archived before this email finished.
Failed	The send hit an error. Send now retries the recipients that didn’t get it.

Reading the results

The Emails list shows the working numbers per email — Recipients, Sent, Opened, Clicked. Each email also tracks the full engagement set, which you’ll see on its campaign’s report: delivered, bounced, unsubscribed, spam reports, unique opens and clicks, and open and click rates.

Sales are credited by the attribution engine, not by the email itself: clicks on an email’s links become tracked sessions, and orders inside the 30-day attribution window are credited according to the active attribution model. An email send appears as a campaign activity on the Attribution page, and its attributed sessions, orders, and sales show both there and on the campaign report.

Note

Opens under-report everywhere: many mail clients block tracking pixels. Treat clicks as the reliable engagement signal, and attributed orders as the number that matters.

Consent is enforced for you

Every send is consent-gated automatically — there is nothing to configure per email:

• Only contacts subscribed to marketing email are queued; everyone else is skipped and counted in the reach preview’s not subscribed bucket.
• Suppressed addresses — unsubscribes, hard bounces, spam complaints, and manual suppressions — are skipped at send time, even if they match the audience. The suppression list is managed in the advanced section of Marketing → Settings.
• Every email carries a one-click unsubscribe (RFC 8058), so opting out takes a single tap in the recipient’s mail client. Unsubscribes apply immediately, including to follow-ups already scheduled.

Links are UTM-tagged automatically

Every link in a marketing email is auto-tagged so the resulting sessions and orders attribute back to the send: utm_source defaults to sellerlane_email, utm_medium to email, and utm_campaign follows the preset you choose in Marketing → Settings — email name, activity ID, email name + activity ID, or email name + send date. Links you tag by hand are never overwritten. Auto-tagging is on by default; the full rules, including how tagged clicks flow into channels and models, are on the Attribution page.

Sender identity

The From name, From address, and reply-to on every marketing email come from Marketing → Settings, and the builder’s From row shows exactly what recipients will see. Only verified sender addresses are usable — until you verify your own domain, email sends from the platform’s default address. Verify a domain under Store emails.

Managing emails

• Duplicate — any email can be duplicated from its actions menu. The copy is a fresh draft with the same content and audience, named ”… copy”.
• Edit — subject, preview text, and content are edited in the builder; name and audience can also be changed from Edit name & audience while the email is a draft or scheduled. Autosave runs only for drafts — a scheduled email’s content never changes without an explicit save.
• Save as template — the builder’s overflow menu can save the current design to Marketing → Templates for reuse.
• Delete — allowed while an email is draft, scheduled, or canceled. A deleted email is never sent. Emails that have started sending keep their history and can’t be deleted.

Next steps

Campaigns & tracked links

Group sends into a campaign with shareable links, QR codes, and one roll-up report.

Customers & segments

Build the segments your emails target.

Attribution

See how sales get credited to emails, campaigns, and channels.

Store emails

Verify a sender domain so email goes out from your own address — see emails.