Add products

Go to Products → Add product in the admin. Sellerlane builds each product through a guided wizard with a step list down the side — you can jump between steps freely, and Sellerlane only shows the steps that apply to the product type you pick. A simple physical product has around a dozen steps; the only two required fields anywhere in the wizard are the Product Name and a Tax class.

Choose a product type

The first step, Basic Info, asks for a product type. The type decides which later steps appear.

Type	Use it for	What it unlocks
Physical	Anything you ship	Multi-location inventory, dimensions & shipping, customs info, backorders
Digital	Downloads: ebooks, presets, software	Digital delivery step (files + download limits), no inventory
Event	Workshops, classes, webinars	Event details (date, capacity, meeting link)
Gift card	Store credit	Denominations step; price comes from the denomination
Bundle	A fixed set sold as one item	Bundle composition step; stock is derived from component products

Step 1 — Basic Info

1. Enter the Product Name (required).

2. Write the Description in the rich-text editor. Use the AI description helper to draft copy from the name and details you’ve entered.

3. Pick the Product Type (Physical, Digital, Event, Gift card, or Bundle).

4. Optionally set a Brand and a custom Type — type to search existing values or add a new one inline.

5. Add Tags (search existing or press Enter to create new ones).

6. Choose a Category from the standard taxonomy. Drill down level by level or type to search; the full path is shown once selected.

7. Set Sales Channels — toggle Online Store and POS independently. You can also mark it a Featured Product and toggle Enable reviews.

Caution

If Online Store is off, the product will not appear on your storefront even after it goes Active. Leave it on unless the product is POS-only.

Step 2 — Media

Open Add/Manage Media to attach files from the media library or upload new ones.

• Images are optimized and resized automatically for every device. The first image is the featured image; drag to reorder.
• Videos are transcoded to adaptive streaming (HLS) so they play smoothly on slow connections.
• 3D models (GLB) get an interactive viewer and one-tap AR on supported phones.
• Add alt text to each image for accessibility and SEO, or use the AI alt text generator (images only).

Step 3 — Product identifiers

These map to Shopify’s SKU + Barcode fields and feed marketplaces and product feeds.

Field	What it is
SKU	Your internal stock-keeping code (e.g. THX-1138)
MPN	Manufacturer Part Number
Product UPC/EAN	Retail barcode number
GTIN	Global Trade Item Number
BPN	Bin Picking Number (warehouse pick location)

All identifiers are optional, but SKU and a barcode field are worth filling in if you sell across channels or print barcodes.

Pricing & tax class

The pricing step always shows the Tax class selector — this is the one required field besides the product name. It controls how GST is applied at checkout. See Taxes for setting up classes.

1. Select a Tax class (required).

2. Enter the base Price.

3. Expand Show Advanced Pricing to set:

   • Cost — your cost of goods, used to show margin.
   • MSRP — the compare-at price shown struck through.
   • Sale Price — the active discounted price.
   • Unit price / measurement — price-per-unit display (physical and digital only).
   • Bulk pricing — quantity tiers (percentage or fixed discount) for larger orders.

Note

When you add Variants, the product-level price fields disappear — each variant is priced individually, and this step shows only the Tax class. Gift cards also hide the price (it comes from the denomination).

Inventory

For physical products you can track stock per location.

1. Toggle Track Inventory on (off means the product is always sellable).

2. Set the Available quantity for each Location. The table also breaks down Committed, Unavailable (reserved, damaged, safety stock, quality control), and computed On hand.

3. Optionally toggle Allow Backorders to keep selling when available stock hits zero (physical, tracked products).

4. On a saved product, use History to open the inventory ledger and see every adjustment.

If you have no locations yet, Sellerlane links you to Locations & inventory to create one. Digital products are always in stock and skip the per-location table. When a product is tracked at the variant level, quantities are set in the Variants step instead.

Variants & options

Add options such as Size or Color in the Variants step and Sellerlane generates the variant matrix automatically. Each variant carries its own price, sale price, SKU, inventory per location, and image, and can be marked not purchasable individually.

Sales & availability

This step controls how buyers can purchase — useful for made-to-order and B2B catalogs.

Purchasability	Behavior
Available Now	Standard add-to-cart and checkout
Pre-order	Buyable now, ships after a set Pre-order Date
Request for Quote (RFQ)	Buyer requests a price instead of buying directly; you add RFQ instructions
Contact to Purchase	Shows a contact message instead of a buy button

You can also set a Minimum Order Quantity and Maximum Order Quantity to enforce purchase limits.

Conditional steps by type

Depending on the product type, the wizard adds steps:

• Digital delivery — attach files and set download limits (Digital).
• Event details — date, capacity, and meeting link (Event).
• Bundle composition — choose the component products; stock is derived from them (Bundle).
• Denominations — the values buyers can purchase (Gift card).
• Customs information and Dimensions & shipping — for physical products that ship.
• Modifiers — buyer-selectable add-ons.
• Metafields — custom structured data.

See Product types for the full details of each.

SEO & publish

The final step sets discoverability and when the product goes live.

1. Pick a Theme Template if you have alternate product templates.

2. Set the Meta Title (~60 chars) and Meta Description (~160 chars), or click Spark SEO to generate them with AI from the product details.

3. Set the URL Handle. If you change it on an existing product, tick Create URL redirect so old links keep working.

4. Choose the Product Status:

   • Draft — saved but not visible on the storefront.
   • Active — publish immediately.
   • Schedule for later — set a future date and time; it publishes automatically in your store time zone.

Note

There is no separate “Archived” status — products are Draft, Active, or Scheduled. To hide a product, set it back to Draft or turn off the Online Store channel.

Organizing into collections

Group related products into collections for your storefront. Collections are either manual (you pick each product) or automated (smart rules add matching products automatically — e.g. by tag, price, or category).

Troubleshooting

• Can’t save / required-field error — the only required fields are the Product Name (Basic Info) and the Tax class (Pricing). Fill both.
• Product isn’t on my storefront — check the Status is Active (not Draft or Scheduled in the future) and that the Online Store channel is on.
• Scheduled product published at the wrong time — schedule times are in your store time zone; the step shows the resolved time next to the picker.
• Price fields are missing — that’s expected once a product has variants (priced per variant) or is a gift card (priced by denomination). Only the Tax class shows.

Next steps

Product types

Deep dives on digital, event, gift-card, and bundle products.

Collections

Group products into manual or smart collections.

Taxes

Set up the tax classes every product requires.

Import & export

Bulk-load your catalog instead of one at a time.