Shipping & checkout

Shipping decides where you deliver and what the buyer pays for delivery. Checkout controls how the buyer pays and what details you collect. Both live under Settings → Shipping and Settings → Checkout.

How shipping is structured

Shipping is organized as profiles → origin groups → zones → rates:

• A shipping profile groups products that ship the same way. Every store has a non-deletable default profile; products not assigned to a custom profile use it.
• Inside a profile you create one or more shipping origin groups — sets of fulfillment locations that products ship from. Each origin group carries its own zones and rates, so a Mumbai warehouse and a Delhi warehouse can charge differently.
• Each origin group has zones that define where you ship (by country, and optionally state/province or PIN-code pattern).
• Each zone has rates — what the buyer is charged.

Note

Most stores need only the default profile with one origin group and a couple of zones. Reach for custom profiles only when a set of products genuinely ships differently (see Shipping profiles below).

Set up your first rates

1. Go to Settings → Shipping and open the default profile with Manage Rates.

2. Under Shipping Origins and Rates, add a Shipping Origin Group and use Manage Locations to pick the location(s) you ship from. (Locations come from Settings → Locations — see Locations & inventory.)

3. Click Add Zone and define a region rule: pick Country (e.g. India), and optionally a State/Province or Postal/PIN Codes pattern. Leave state and PIN blank to cover the whole country.

4. Inside the zone, Add Shipping Rate and choose a rate type (below).

5. Save. The rate is now offered to matching buyers at checkout.

Rate types

Rate type (UI label)	How it prices	India example
Flat Rate	One cost for the whole zone	₹49 anywhere in India
Price Based Condition	Cost depends on order subtotal	₹99 under ₹500, ₹0 above ₹999
Weight Based Condition	Cost depends on total cart weight	₹49 up to 500 g, ₹99 up to 2 kg

For each rate you set a Rate Name (e.g. Standard (0–1 kg)) and a Cost. A Flat Rate has no bounds. Price- and weight-based rates take a Minimum and Maximum (price or weight); leave a bound blank for an open-ended range (“X and up”). Add several rates in one zone to build tiers — e.g. one weight-based rate per weight band.

Tip

To offer free shipping, create a rate with Cost = 0. The single most effective version is a Price Based Condition with Minimum Price set to your threshold (e.g. ₹999) and cost ₹0 — “free shipping above ₹999” is the most reliable conversion lever most stores have. Pair it with a regular paid rate for smaller orders.

Carrier-calculated rates

Besides manual rates, a zone can quote live rates from your own carrier account — UPS, FedEx, USPS, DHL Express, Canada Post, Aramex, Shiprocket, or Australia Post. You connect the account under Settings → Shipping → Carrier accounts, then add a Carrier calculated rate to the zone, choosing which services to offer and an optional handling fee. Every carrier rate is paired with backup rates so checkout keeps working even when the carrier’s API is down. See Carrier-calculated shipping.

Estimated delivery dates

You can show a delivery date range under each rate at checkout (and in order emails) by setting a store-wide fulfillment time and per-rate transit times under Settings → Shipping → Estimated delivery dates. Dates are computed in business days with a 12:00 pm store-timezone cutoff; carrier-calculated rates use the carrier’s own dates. See Estimated delivery dates.

How a buyer’s rate is chosen

At checkout the buyer’s delivery address is matched against your zones: first by country, then by state/province and PIN-code pattern if you defined them. PIN patterns support a trailing asterisk for ranges — 560* matches every Bangalore PIN beginning 560. The rates in the best-matching zone (for the origin group serving those products) are offered to the buyer.

Caution

If no zone matches the buyer’s address, no shipping rate is available and the buyer cannot complete a shippable order. Always include a broad fallback zone (e.g. country = India with no PIN restriction) so every serviceable address has a rate.

Shipping profiles

A non-default profile lets a subset of products ship by their own rules — useful for heavy/oversized goods, fragile items, or products that ship only from a specific warehouse.

1. On Settings → Shipping, click Create Shipping Profile and give it a name (e.g. Heavy Goods).

2. Add origin groups, zones and rates exactly as for the default profile.

3. Use Manage Products to assign products to the profile. Assigned products stop using the default profile’s rates.

You can also override shipping at the variant level: a single variant can be pulled onto a different profile while its siblings stay on the product’s profile. Deleting a custom profile reassigns its products back to the default profile automatically — nothing is left without rates.

Shipping packages

Packages are reusable box/envelope presets that supply the empty weight weight-based rates need (and feed packing/label workflows).

1. On Settings → Shipping, scroll to Packages and click Add package.

2. Choose a type — Box, Envelope, or Soft package — and name it.

3. Enter Length / Width / Height (cm or in) and the empty weight (g, kg, lb, or oz). Optionally set it as the default package.

Note

For Weight Based Condition rates the buyer’s charge is based on the combined product weight plus the package’s empty weight, so a realistic empty weight keeps your weight tiers accurate.

Order routing

When you fulfill from more than one location, order routing decides which location(s) are assigned to each order. Go to Settings → Shipping → Order Routing.

Rules run top to bottom — the first matching rule is applied. Drag to reorder. Three rule types are available:

Rule	What it does
Minimize order splits	Prefer fulfilling the whole order from as few locations as possible
Stay in market	Keep fulfillment in the buyer’s market/region where possible
Ranked location groups	Try named groups of locations in the rank order you set

For Ranked location groups, add one or more groups, give each a rank, and pick the locations in it; routing tries higher-ranked groups first. The other two rule types apply automatically with no extra configuration.

Checkout settings

Settings → Checkout controls the buying experience. Changes save as a single configuration and apply to your live storefront checkout.

Checkout behavior

• Layout — One page (everything on a single screen) or Three page (contact → shipping → payment as separate steps).
• Contact method — how buyers identify themselves: Email only, Phone only, or Phone or email. For India COD/UPI flows where many shoppers have no email, Phone or email (or Phone only) is usually the right call — but make sure your store supports phone-based login/identity first.
• Require sign-in before checkout — off by default (guests can buy); turn it on to force account sign-in before checkout.

Customer information

Control exactly which fields appear and whether they are required:

• Name requirement — Require first and last name or Only last name required.
• Company name, VAT number (GSTIN), Address line 2, and Shipping phone — each can be set to Disabled, Optional, or Required. Shipping phone is separate from the contact method and applies to the shipping address form (handy for delivery SMS/courier calls).

Billing address

• Billing address mode — Allow billing address to be different or Require billing to match shipping.
• When billing can differ, Use shipping as billing by default pre-fills it so most buyers don’t re-type their address.

Marketing opt-ins

• Show email marketing opt-in — display a subscribe checkbox; selecting it records a marketing consent event, turning the buyer into a marketable contact for your campaigns and segments.
• Email opt-in prechecked — pre-tick the box. Use only where your store policy and the buyer’s region allow pre-checked consent.

Phone verification

When checkout collects a phone number (Phone-only / Phone-or-email contact, or a required shipping phone), buyers can confirm it with a one-time code (OTP). The buyer enters their number, receives a code (valid ~10 minutes, with a ~60-second resend cooldown), and the verified state is remembered for the rest of that checkout (~20 minutes). Verifying the number cuts fake orders and wrong-number delivery failures, which matters most for COD-style flows.

Checkout branding

Under Branding, match checkout to your theme with:

• Colors — accent, button, button text, and error colors.
• Fonts — body and heading font families.
• Form field background — White or Transparent (or inherit).
• Border radius (px) — corner rounding for inputs and buttons.

Checkout media and content

Under Checkout assets you can upload checkout-specific media:

• Logo, Banner, Content background, Order summary background, and Favicon.

The Checkout content card lets you override checkout wording (headings, helper text, button labels) per locale — set a default locale and provide your translated/brand-voice strings. Leave a field blank to use the platform default text.

Tip

Checkout media is set here, not in the theme editor. If your checkout still shows the platform default after a theme change, confirm the asset is uploaded under Settings → Checkout → Checkout assets rather than in the theme.

Pickup at checkout

If you enable pickup in store on a location, the checkout Delivery section becomes a Ship / Pick up chooser: buyers can collect the order themselves, free of shipping charges, from any eligible location that has every item in stock. Pickup is configured per location under Settings → Shipping. See Pickup in store.

Carts without shipping

Carts containing only non-shipping items — digital products, gift cards, event tickets — skip the shipping step entirely. The buyer is never asked for a delivery address they don’t need.

A mixed cart (some shippable, some not) does go through the shipping step: the cart counts as requiring shipping if any line is shippable, and shipping is charged only on the shippable portion. Non-shippable lines never add to the shipping cost.

Payment methods at checkout

Buyers pay through your connected gateway — UPI, cards, netbanking, wallets — set up under Settings → Payments (see the payments guide).

You can also offer manual payment methods (e.g. direct bank transfer) under Settings → Payments:

1. The buyer chooses the manual method at checkout and sees your payment instructions.

2. The order is created with a pending payment status.

3. Once the money arrives, open the order and mark it as paid.

Caution

Manual-payment orders are created unpaid and do not auto-fulfill until you mark them paid — the platform guards against fulfilling unpaid orders. See Orders & fulfillment for marking orders paid and fulfilling them.

Abandoned checkout recovery

Shoppers who reach checkout but don’t complete can be re-engaged automatically. The Abandoned checkout automation lives under Marketing → Automations and emails shoppers who leave items behind, with a configurable delay (1–24 hours, default 6) and an option to also email guests who typed their address at checkout. Set it up alongside your other lifecycle emails in Automations.

Troubleshooting

• “No shipping rates available” at checkout — the buyer’s address matches no zone. Add a broad fallback zone (country = India, no PIN restriction) to the relevant origin group, and confirm the products’ profile has rates.
• Buyer isn’t asked for an address — the cart contains only non-shipping items (digital/gift card/event). This is expected. If a physical product isn’t prompting for shipping, check that the product/variant has requires shipping enabled.
• Wrong rate offered — a more specific zone (state or PIN pattern) is matching first, or the product is on a custom profile with its own rates. Review zones in the serving origin group and the product’s profile assignment.
• Checkout branding/media not showing — checkout assets are set under Settings → Checkout, not the theme editor. Re-upload the logo/banner/favicon there and save.

Next steps

Locations & inventory

Add the warehouses and stores your rates ship from. See Locations & inventory.

Payments

Connect Razorpay, PayU, or Stripe and add manual methods — Payments.

Taxes (GST)

Configure GST and tax zones in Taxes.

Orders & fulfillment

Mark orders paid and fulfill them in Orders & fulfillment.