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Sellerlane Help Center

Create your store

Creating a Sellerlane store asks for a store name, business location, store currency, and store timezone. Your country supplies sensible defaults, and the timezone picker starts with the zone detected by your browser, but you confirm both before the store is created. Your subdomain and starting theme are provisioned automatically.

Before you start

Have these ready before you begin:

  • An email for order notifications and customer login. Your account email is used as the store email by default.
  • Your business address. Needed later for shipping rates and GST/tax setup under Settings → General.
  • A supported payment gateway account — for example Razorpay, PayU, or Cashfree for INR — if you plan to accept online payments at launch.

Create your store

  1. Go to admin.sellerlane.io/signup and create your account with an email and password.

  2. On the store-creation screen, complete:

    • Enter store name — this becomes your storefront’s display name.
    • Where will your business be located? — pick your country under Select country.
    • Store currency — defaults from the country, but can be changed before creation. This choice is permanent for that store.
    • Store timezone — defaults to the IANA timezone detected by your browser. Choose the operating timezone used for due dates, reports, schedules, documents, and customer emails.
    • For an India store, choose the business’s home state for GST.

    Every applicable field is required.

  3. Select Create Store. Your storefront is provisioned instantly and you land in the admin dashboard, where you manage products, orders, customers, marketing, and settings.

Why your business location matters

Your country is the business and tax jurisdiction and supplies useful defaults:

  • Currency suggestion — for example, INR for India. You may select another supported currency before creation.
  • Unit system — the default weight and measurement units for products and shipping.

Timezone is selected separately because countries can span several timezones and a business may operate from a different zone than the browser. Choose the country where the business is legally based; it also informs tax and recommended shipping configuration.

Your store name and subdomain

Your store name does two jobs:

  • It’s your storefront’s display name.
  • It seeds your free subdomain at yourstore.sellerlane.io, generated by converting your store name to lowercase and replacing spaces and symbols with hyphens. If that handle is already taken, Sellerlane automatically appends a short unique suffix so you always get a working address — you never get blocked at signup.

The store name is also used as your legal name for invoices and policies. You can rename the display name and edit the legal name later under Settings → General.

What you get immediately

  • A live storefront on your subdomain with the default theme, ready for products.
  • HTTPS on your subdomain, managed automatically.
  • An order inbox, customer list, and analytics that begin tracking from your first visitor.

The getting-started guide on your dashboard

After your store is created, the dashboard shows a Setup guide that walks you from an empty store to taking your first payment. Each step is detected from your real store data, so it ticks off on its own as you complete the work. The guide groups eight steps into three sections:

  1. Add a product — list your first item.

  2. Customize your theme — set the look of your storefront in the editor.

  3. Set up payments — connect a gateway so you can accept money.

  4. Add business details — your store name, email, country, and address.

  5. Set up shipping — create at least one shipping zone.

  6. Set up taxes (optional) — add tax rates if you charge them.

  7. Connect a domain (optional) — point a custom domain at your store.

  8. Launch your store — turn off the password page to go public.

Progress is shown as a live “completed of total” bar, and the guide is dismissible — close it once you’re set up, and it stays hidden for that store (you can reopen it from the dashboard). Steps marked optional still count toward progress but aren’t required to start selling.

Troubleshooting

  • “Store name already taken” / subdomain conflicts — you won’t normally see this at signup, because Sellerlane appends a unique suffix to your subdomain automatically. Your storefront is always reachable on its *.sellerlane.io address.
  • Changing your subdomain or address — the free *.sellerlane.io handle is your permanent domain and stays with the store. To use your own address, add a custom domain under Settings → Domains — this becomes your primary domain while the permanent subdomain keeps working. See Custom domains.
  • Wrong country or currency chosen — country and currency are fixed after creation. Double-check both before adding products or accepting orders.
  • Wrong timezone chosen — update the timezone under Settings → General. Existing orders retain their order-time timezone snapshot for historical documents and due-date behavior.
  • Can’t continue past the create screen — name, country, currency, and timezone are mandatory. India stores also require a home state.

Next steps

Follow the same path as the dashboard setup guide:

4. Business details

Add your business details for invoices, shipping, and tax.