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Sellerlane Help Center

Create your store

Creating a Sellerlane store takes two pieces of information: a store name and a business location. Everything else — your subdomain, default currency, timezone, and starting theme — is set up for you automatically.

Before you start

You can create the store with nothing but a name and country, but having these ready makes the rest of setup faster:

  • An email for order notifications and customer login. Your account email is used as the store email by default.
  • Your business address. Needed later for shipping rates and GST/tax setup under Settings → General.
  • A supported payment gateway account — for example Razorpay, PayU, or Cashfree for INR — if you plan to accept online payments at launch.

Create your store

  1. Go to admin.sellerlane.io/signup and create your account with an email and password.

  2. On the store-creation screen you answer two things:

    • Enter store name — this becomes your storefront’s display name.
    • Where will your business be located? — pick your country under Select country.

    Both fields are required; you can’t continue until each is filled.

  3. Select Create Store. Your storefront is provisioned instantly and you land in the admin dashboard, where you manage products, orders, customers, marketing, and settings.

Why your business location matters

Your country isn’t just an address — it sets store-wide defaults that are tedious to change later:

  • Currency — drives the money format shown across your storefront, cart, and emails (for example, INR for India).
  • Timezone — used for order timestamps, scheduling, and reports.
  • Unit system — the default weight and measurement units for products and shipping.

Choose the country where your business actually operates. The location also informs your default tax setup and recommended shipping configuration.

Your store name and subdomain

Your store name does two jobs:

  • It’s your storefront’s display name.
  • It seeds your free subdomain at yourstore.sellerlane.io, generated by converting your store name to lowercase and replacing spaces and symbols with hyphens. If that handle is already taken, Sellerlane automatically appends a short unique suffix so you always get a working address — you never get blocked at signup.

The store name is also used as your legal name for invoices and policies. You can rename the display name and edit the legal name later under Settings → General.

What you get immediately

  • A live storefront on your subdomain with the default theme, ready for products.
  • HTTPS on your subdomain, managed automatically.
  • An order inbox, customer list, and analytics that begin tracking from your first visitor.

The getting-started guide on your dashboard

After your store is created, the dashboard shows a Setup guide that walks you from an empty store to taking your first payment. Each step is detected from your real store data, so it ticks off on its own as you complete the work. The guide groups eight steps into three sections:

  1. Add a product — list your first item.

  2. Customize your theme — set the look of your storefront in the editor.

  3. Set up payments — connect a gateway so you can accept money.

  4. Add business details — your store name, email, country, and address.

  5. Set up shipping — create at least one shipping zone.

  6. Set up taxes (optional) — add tax rates if you charge them.

  7. Connect a domain (optional) — point a custom domain at your store.

  8. Launch your store — turn off the password page to go public.

Progress is shown as a live “completed of total” bar, and the guide is dismissible — close it once you’re set up, and it stays hidden for that store (you can reopen it from the dashboard). Steps marked optional still count toward progress but aren’t required to start selling.

Troubleshooting

  • “Store name already taken” / subdomain conflicts — you won’t normally see this at signup, because Sellerlane appends a unique suffix to your subdomain automatically. Your storefront is always reachable on its *.sellerlane.io address.
  • Changing your subdomain or address — the free *.sellerlane.io handle is your permanent domain and stays with the store. To use your own address, add a custom domain under Settings → Domains — this becomes your primary domain while the permanent subdomain keeps working. See Custom domains.
  • Wrong country chosen — because the country sets currency, timezone, and unit defaults, double-check it before you start adding products and prices. Some of these defaults are awkward to change once orders exist.
  • Can’t continue past the create screen — both the store name and the country are mandatory. Make sure neither field is blank.

Next steps

Follow the same path as the dashboard setup guide:

4. Business details

Add your business details for invoices, shipping, and tax.